Blaze

…and the power of unexpected advertising.

Google makes so much money from “contextual advertising.” This basically means they serve (somewhat) relevant advertisements to users based on what they are searching for or looking at on other websites. This was a good idea at the time of conception and it’s proved to be extremely successful & profitable for Google and a lot of their advertisers.

But, Is “Related Content” enough?

Many have speculated over Google’s ability to make money in the future & if contextual advertising is enough to sustain the company. I often though these concerns weren’t very valid with Google being an 800 pound gorilla who is completely dominating online search & online advertising. I mean lets face it, it’s their cashcow and they don’t have a another similar sized income stream to fall back on.

Enough about Big G though, what about YOU!

I don’t know about you but I quite like stumbling upon things I don’t know existed and various things I would not normally find out about. I mean cmon, that’s what advertising is all about isn’t it?

So lets explore different methods of getting to people. Like setting up a fake youtube user called lonelygirl15 and making random videos and decieving the viewers that it is a real girl out there somewhere… yeah.. right. Interesting example though. It’s a slippery slope when you start tricking your users though.