Different is Better than “Better”

Seth has it right when he says:

When you make something that works a little better, you're playing the same game, just keeping up with the status quo. When you make something different, on the other hand, you're trying to change the game.

Instead of creating something just that little bit better, why not try an innovate? Why not do something no one else is doing? It will be a lot more fulfilling for yourself and your business.